William joined The English Manner in 2008 before taking ownership in 2019. He is widely regarded as the freshest and most trusted authority on etiquette and civility, with his relative youth and old-fashioned values making him an arbiter of modern manners
Based in London, William’s work sees him teach in the UK and all over the world, including in Europe, America, China, south-east Asia, and GCC countries. He is a trusted advisor and trainer to many official households, embassies, businesses and academic institutes.
William is a Sunday Times bestselling author (Help I S*xted My Boss), as well as author of the irreverent manual of modern-day social mobility, The Bluffer’s Guide to Etiquette, and The Bluffer’s Guide to Entertaining.
In 2020, he co-authored Protocol to Manage Relationships Today, published by Amsterdam University Press. His fifth book will be published in September 2025.
He is a regular contributor to global media as an etiquette expert and believes good manners and etiquette are based on common sense and should be universal.
William strives to integrate manners and etiquette with modern life, helping people become more aware of, and sensitive to, the ways in which they conduct their lives.
He is a Fellow of the Royal Society of the Arts and in 2019 became a visiting lecturer at Georgetown University in Doha.