William joined The English Manner in 2008 before taking ownership in 2019. He is widely regarded as the freshest and most trusted authority on etiquette and civility, with his relative youth and old-fashioned values making him an arbiter of modern manners.
Based in London, William’s work sees him teach in the UK and all over the world, including in Europe, America, China, south-east Asia, and GCC countries. He is a trusted advisor and trainer to many official households, embassies, businesses and academic institutes.
William is the author of the Sunday Times bestselling Just Good Manners, his latest guide to correct modern behaviour, which has been translated into several languages.
He regularly contributes to global media as a voice on etiquette and co-hosts the hit comedy podcast Help I Sexted My Boss. He believes civility is based on common sense and should be universal and accessible to all. His quick etiquette tips prove popular each week on his Instagram and TikTok accounts, reaching over 7 million users.
William strives to integrate manners and etiquette with modern life, helping people become more aware of, and sensitive to, the ways in which they conduct their lives.
He is a Fellow of the Royal Society of the Arts and in 2019 became a visiting lecturer at Georgetown University in Doha.
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