George has built his career in the international private service sector, supporting senior members of several royal families, dignitaries, ultra-high-net-worth individuals, and other high-profile clients. His experience spans prestigious superyachts and private households across Europe and the Middle East, where he has developed a deep understanding of cross-cultural service and the exceptional standards required for some of the world’s most exclusive environments.
Most notably, George served as a director within a very senior royal household in the Middle East, where he coordinated operations, managed multinational teams and orchestrated large-scale royal events and official hospitality. Working closely with senior members of the royal family, he organised the delivery of formal engagements, state entertaining and private occasions. His role also involved partnering with renowned luxury houses, bespoke tailors and prestigious retailers to curate and coordinate exceptional client experiences.
His extensive real-world experience in royal protocol, cross-cultural communication and household management, combined with working in exclusive international environments where protocol, discretion and attention to detail are paramount, give him a unique perspective and expertise.