Course summary

Discover how to build your personal brand, improve confidence and shape your professional persona with our interactive afternoon masterclass.

In our new Personal Branding course, you will learn how to identify key strengths, improve confidence, increase assertiveness, curate a reputation and clarify your communication. 

Whether you are seeking polish, looking for the next step or considering a career change, this masterclass will help you move forward with confidence, finesse and memorable manners.

This course is ideal for those enrolled in our Business Protocol Masterclass or who have taken the Business Protocol online course.


Course information


Royalty House
72-74 Dean Street
London W1D 3SG

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13th January 2024

12.30pm - 3.30pm



All taxes including VAT included

  • Tuition
  • Soft drinks throughout
  • The English Manner notebook and pen

Three reasons to register

Take the time

This personal branding course gives you the space for self-reflection and personal growth. You will assess, explore and analyse your key skills and aims with expert guidance to steer you.

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Be a success

You will learn how to share your unique professional story and show others your very best professional self – a crucial skill that will improve your networking and communication skills.

Interactive and personalised

A range of activities will help you focus on your key personal brand messages. You will identify your skills, qualities, strengths and values, helping you to curate and maintain a great professional reputation.

What you'll learn

Find out exactly what a personal brand is, why it is important, and how to use it most effectively. Importantly, you will learn how to talk about yourself, be taken seriously and add gravitas to your professional profile.

It is helpful for those looking for a change, a promotion, a new start, or a return to work – anyone at any stage will benefit.

This masterclass will increase your confidence, help you make an impact, and allow you to focus on the future.


  • Values and strengths analysis
  • Goal-setting
  • Brand identites: professional, online and in-person
  • Be taken seriously and add gravitas
  • Assertiveness: tips and tricks
  • Navigating networking events
  • Brand statement: how to talk about yourself

Course tutor

Image of Jo Bryant

Jo Bryant

Described by The Telegraph as ‘the empress of etiquette’, Jo joined The English Manner in 2019 from Debrett’s, where she spent over a decade as a tutor and the editor of more than fifteen acclaimed books on etiquette and modern manners.

Jo has worked with leading restaurant and hospitality groups, luxury retail brands, top concierge agencies and exclusive education specialists, along with private clients from all over the world.

You may also be interested in...

Why not join us and learn the fundamentals of business protocol, as well?

William Hanson and Jo Bryant will teach you how to improve your interpersonal skills, increase your professional network, understand seating dynamics, recognise body language signals, amplify your professional persona and decode cultural differences.

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Enhance your personal brand

We'd be delighted to welcome you to our new masterclass in personal branding; if you have any questions please don’t hesitate to get in touch.

Register Contact us